A conversation with Fiona Cole of BigWords NZ. When searching for stock photographs online, businesses and agencies need not only to consider whether they have chosen the right image, but also the right price. This often leads them to look into different payment structures from various platforms, hoping that something will match their needs.
A chat with Brian Walker of Trigger Digital. Two things can go wrong when sourcing stock images online: either you don't find what you are looking for or you find it but can't afford it. The first is more of an adventitious matter and can't always be remedied. But the latter is much easier to navigate, even if it sometimes may not seem so. It starts with picking a platform that suits your needs.
A chat with Warren Mara of Sysdoc. People are the backbone of any business. Therefore, in order to achieve and maintain success, companies need to ensure their teams are both stimulated and up to speed with the ever-changing demands of the industry. The most effective way of doing that is by implementing engaging learning solutions that use compelling (visual) language to impart knowledge. And for that, relevant photography is crucial.
Using the “right photograph” is crucial in visual storytelling, but a business doesn’t always have the resources to produce such kind of imagery. For this reason, many have to turn to traditional stock photo libraries, only to find that they still have an issue, and that a new solution has to be thought up to avoid the potential negative impacts of highly slick and commercial images.
For many companies, a photograph is only as good as its aesthetics, and buying a photograph is nothing more than a commercial transaction. But when a business relies on imagery to depict its values, the way a particular photo was produced and purchased becomes a part of the very values it is trying to depict. Some companies have cottoned on to that and are taking a more human-centric approach to the way they source their photos online.
Lack of authenticity is one of the biggest problems businesses face when looking for stock photos online. It is hard to find a picture that doesn’t look contrived and generic, that has context and creates a connection with the viewer. And whilst it might be tempting to take the easy way out, there are ways to steer clear of cliches and find the shot you need.
Both photographers and businesses licensing images should take into account cultural sensitivity to be sure that the image is sourced in a way that is culturally appropriate and that we are all doing right by nature and people in Aotearoa/ New Zealand.
Whilst big companies often enjoy a decent budget to spend on trying to get the “perfect” photograph for a campaign or ad, small-to-medium-sized businesses usually have to rely on online libraries for their imagery. This might be fine when looking for more general shots that needn’t be related to a specific place. But what if the aim is to highlight your business’ local engagement by paying tribute to your region, and what you need is a photo of a particular local landmark?