Although a classic genre in stock photography, the workplace is often portrayed in a dull and overly contrived way, thus rendering the image – and the message – ineffective. In this post, Lynda Harris of Write discusses the importance of ensuring your photos reflect your company's character and the theme at hand.
Developing a cost-effective way to source and use stock photography can be tricky. In this post, Isla Grant of Lane Neave discusses how choosing fewer, more impactful images help in creating great presentations.
Although many content creators recognise the importance of connecting visuals with text, most stick to traditional ways of establishing this link. In this post, Tali Rose of PureSEO explains how to explore this relationship to the fullest by using alternative images that spark the audience’s imagination.
Good marketing forms a connection with the target audience, and images people can relate to are a fundamental piece of this puzzle. In this post, Josh Moore of Duoplus talks about how selecting authentic NZ photos can help build this bridge more effectively.
A conversation with Fiona Cole of BigWords NZ. When searching for stock photographs online, businesses and agencies need not only to consider whether they have chosen the right image, but also the right price. This often leads them to look into different payment structures from various platforms, hoping that something will match their needs.
A chat with Brian Walker of Trigger Digital. Two things can go wrong when sourcing stock images online: either you don't find what you are looking for or you find it but can't afford it. The first is more of an adventitious matter and can't always be remedied. But the latter is much easier to navigate, even if it sometimes may not seem so. It starts with picking a platform that suits your needs.
A chat with Warren Mara of Sysdoc. People are the backbone of any business. Therefore, in order to achieve and maintain success, companies need to ensure their teams are both stimulated and up to speed with the ever-changing demands of the industry. The most effective way of doing that is by implementing engaging learning solutions that use compelling (visual) language to impart knowledge. And for that, relevant photography is crucial.
Using the “right photograph” is crucial in visual storytelling, but a business doesn’t always have the resources to produce such kind of imagery. For this reason, many have to turn to traditional stock photo libraries, only to find that they still have an issue, and that a new solution has to be thought up to avoid the potential negative impacts of highly slick and commercial images.